Today’s travellers want to be seen, heard, thrilled and reassured — both online and offline. So one-way conversations and knockout marketing content alone won’t cut it anymore.
Before transportation, tours and accommodation are booked, travellers will search for inspiration and stories from other travellers for everything they need to see, do and feel before and during their trip.
Why? Because they long for experiences and connections — and they want them as personalised and local as possible.
Author
Flora Frichou
Global Content Marketing Manager
When she's not writing, Flora likes to think of herself as a professional online shopper. She loves a bargain and could spend hours comparing and researching products online. That's one of the reasons why Flora believes in Trustpilot's mission to make the world a better place, one review at a time. If you would like to learn more about Flora, you can find her on LinkedIn, or read more from her on the blog.
