Listening to your customers can seem like opening a can of worms. Today, brands often go viral (almost instantly) for one negative tweet or badly handled complaint. Almost every business is going to have some negative feedback, so it may seem easier to just not think about it at all… Right?
The thing is, avoiding listening to your customers is usually what escalates a minor situation into a much bigger problem. There are also a ton of great reasons that listening to your customers can benefit your business. We’ve rounded up the top 7 reasons for you below.
Author
Joseph Russell
Content Strategist
Joseph spends his days helping eCommerce companies understand the power of reviews and what they can do for their businesses in terms of conversion, SEO, and reputation management. When he's not focused on tech marketing, he enjoys a nice glass of wine, a good book, and making sure he's sending better memes than anyone else in his friend group.
