The objective of SEO (search engine optimization) is clear: to make sure that search engines can crawl and index your website’s content, so that your website can rank for the most relevant keywords — and ultimately be discovered by people searching for what you have to offer.
Author
Flora Frichou
Global Content Marketing Manager
When she's not writing, Flora likes to think of herself as a professional online shopper. She loves a bargain and could spend hours comparing and researching products online. That's one of the reasons why Flora believes in Trustpilot's mission to make the world a better place, one review at a time. If you would like to learn more about Flora, you can find her on LinkedIn, or read more from her on the blog.
