$1.1 trillion. That's how much retailers expect to rake in this holiday season, according to Deloitte's annual holiday retail forecast — a 4.5% to 5% jump from last year at this time across every retail category.
Now if we zoom in on just eCommerce, sales are expected to grow even more — from 14% to 18% (compared to 11.2% growth in 2018), working out to between $144 billion to $149 billion in holiday sales this year.
It would seem that it’s quite a time to be selling things online. But what does it all mean for online shoppers around the holidays?
With billions of dollars at stake, history has proven that between October and December, 'tis the season for scams and rip offs.
Author
Wynn Mustin
Head of Content
With over six years spent selling things online — and writing about her experiences for blogs big and small — it’s safe to say that Wynn is obsessed with the internet and everything that comes with it. When she’s not developing industry research and thought leadership content for Trustpilot, you can find her working on her eCommerce brand of 3D printed jewelry.
