Build a Trusted Brand

Brands that take a stand: Marketers who match consumers’ desire for purpose and honesty come out on top

środa, 11 maja 2022
Honest Marketing report image

Our new report explores what approaches CMOs take in relation to brand purpose, and what consumers look for in brands. Taken together, we hope this research will help marketers better resonate with customers through their purpose driven initiatives.

Read our report to better understand:

  • How much a brand’s purpose matters to consumers today
  • The top social, political and environmental stances consumers consider when making a purchase, compared to the stances CMOs adopt
  • The top motivations and barriers for CMOs when adopting purpose
  • Six practices for brands to follow in order to successfully use brand purpose

Get your report today

By clicking above you accept our Privacy policy and agree to receive emails or calls from Trustpilot about our products and services. You may unsubscribe at any time by clicking the unsubscribe link at the bottom of the email or by contacting us at privacy@trustpilot.com. Trustpilot's calls may be recorded for training and quality purposes.

Share

Related stories