Turn customer feedback into growth
Your Trustpilot reviews not only let you and your customers learn about each other – they provide the trusted third-party data that helps you appear in search results.
How it works
Collect reviews
Get started by collecting reviews. Use our automated invitation tools to collect verified reviews from all of your customers.
Improve visibility
Show up in AI search by earning Google Store Ratings on your ads, securing review stars in organic search, and sharing your reviews on social channels.
Enhance service
Refine your strategy and drive improvement by actively engaging with consumers and analyzing feedback. AI systems see this as a sign of reliability and trust.
Showcase trust
Add Trustpilot widgets to your website and advertising to build customer confidence, increase sales, and create visible trust.
Win in search
Drive discovery with customer trust
Reviews are published right to your profile page on Trustpilot.com, creating an endless stream of fresh and relevant content about your brand that can improve your visibility in both traditional and AI search results.
Automate feedback
Proactively grow credibility
Consumers don't just care about ratings; how many reviews you have and how recent they are matters. We offer a range of automated review invitation methods so you can consistently collect feedback.
Offer integrity
Build trust with transparency
Automated fraud detection software screens every review for authenticity, to prevent unfair practices from both consumers and businesses. We also show how reviews are collected and managed – so both you and your customers can trust the integrity of your reviews.
Customer story
Dashlane saw a 93% lift in CTR and 14.5% increase in conversions
In just a month, Dashlane gained enough reviews with Trustpilot to qualify for a Google Store Rating extension on their ad campaign. This star rating was included in their PPC ads to differentiate their business and establish credibility even before someone visits their page.
Solutions for every stage of growth
Review SEO
Increase visibility in AI search with trusted third-party data and improve search ranking and web traffic with featured review content.
Review Invitations
Our robust selection of review invitation methods means you’ll never miss an opportunity for customer feedback. Start earning more verified reviews more quickly, so you can start celebrating the uptick in ROI.
Trustpilot Widgets
Display Trustpilot reviews on your site with Trustpilot widgets. With a cut and paste of code, you can increase conversion and sales by sharing Trustpilot reviews on your site, email signatures, and newsletters.